Prag

Prague, Czech Republic

For the photo shoot of our Fall | Winter 2026 collection, we traveled to Prague—a city where history, architecture, and modern design blend in a unique way. Amid magnificent facades, winding alleys, and iconic landmarks, a setting full of character and elegance comes to life. Our home during the shoot was the Andaz Prague—a place where historic architecture, contemporary luxury, and Czech legends come together to create a special atmosphere.

WHERE TO EAT

Sportalms Insider Tips

At the ZEM Bistro in the Andaz Prague, the tradition of Prague’s coffeehouses meets modern cuisine—stylish, relaxed, and perfect for an enjoyable start to the day or an elegant dinner. If you want to experience Prague’s coffeehouse culture, be sure to visit Café Savoy: French, Czech, and Viennese influences, fresh pastries, and an impressive historic atmosphere make it one of the city’s most beautiful cafés.

SEE & EXPLORE

What Fascinated Us

With its extraordinary interior design, the Andaz Prague reimagines Czech myths and legends - from handcrafted furniture to artistic details that run throughout the entire hotel. Early in the morning, Charles Bridge shows itself at its most beautiful: in the first light of day, an unforgettable view of the Vltava River and Prague Castle unfolds. High above the rooftops of the Old Town, the Astronomical Clock captivates visitors with its centuries-old mechanics and a unique panoramic view of the Golden City. Prague blends history with modern elegance - and it is precisely this special atmosphere that made the city the perfect backdrop for our Fall | Winter 2026 collection.

Alpine Premium Fashion in Prag

What began as a search for stylish sportswear turned into a success story: Věra Mrklasová opened her first sports fashion store 35 years ago in a Czech mountain resort. Today, David Sport operates stores in the mountain resorts of Harrachov, Špindlerův Mlýn, and Pec pod Sněžkou, as well as a premium lifestyle fashion store in Prague. Sportalm’s collections have always been at the heart of her curated selection. They not only combine quality and innovation but also capture the essence of fashion trends: “In 2026/27, head-to-toe outfits, as seen in the Sportalm collections, will be among the hottest looks,” says the boutique owner.