Sportalm Kitzbühel: Exclusive fashion with alpine elegance.

Vichy-Dirndl mit Seidenschürze

€749,00

Mieder aus Seidenjacquard

€349,00

Midirock aus Seidenjacquard

€399,00

Seidenmieder mit Schößchen

€229,00

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FASHION

GOLF

ULLI

TRACHT

"Our products are born from a vision, developed with passion, crafted with great care, and presented with a fire in our hearts—by people who have found their passion and purpose in this work.

From this purpose emerges a sense of sensuality. Visible. Tangible."

ULLI EHRLICH, CEO Sportalm

Shirt made from viscose modal fabric

€199,00

Outdoor coat with hood

€799,00

Pants with cotton

€249,00

Fine knit jumper made from merino blend

€299,00

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Velour pants with drawstring

€299,00

Outdoor coat with hood

€799,00

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Dirndl with all-over print

€1.499,00

Sportalm

Cotton T-shirt

€169,00

Magazin #33

Discover our collection, photographed against stunning backdrops. You’ll get exclusive behind-the-scenes glimpses and selected tips about each shooting location.

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Valencia, Spain

Get an exclusive look behind the scenes and join us at our Spring/Summer 2026 shoot. We'll give you insider tips, show you where we went, and put together the perfect looks for you.

Hinter den Kulissen des Trachtenshootings

Zum 100. Jubiläum des Kitzbüheler Jahrmarkts entstand im Bauernmuseum Kitzbühel eine besondere Bildserie mit Sarah Posch und der Stadtmusik Kitzbühel. Ein Shooting, das Tracht, Tradition und Kitzbüheler Heimatgefühl verbindet.

40% OFF

*Valid on selected products. While supplies last.

Sportalm Kitzbühel: Exclusive fashion with alpine elegance.

MORE INSPIRATION

Magazin #33

Valencia, Spain

Hinter den Kulissen des Trachtenshootings

We love our homeland. We love our tracht.

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