Sportalm Kitzbühel: Exclusive fashion with alpine elegance.

SKI COLLECTION 2026/27

A look at our new ski collection. Powerful colors, innovative materials, and feminine silhouettes merge to create a look that redefines performance and style. Inspired by alpine nature.

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A Kiss from Kitz

  • Model Sarah Posch im Sportalm-Talk Model Sarah Posch im Sportalm-Talk
    Interview

    Model Sarah Posch im Sportalm-Talk

  • Sportalm X Breuninger Sportalm X Breuninger
    Events

    Sportalm X Breuninger

  • Golfplatz Kitzbühel-Schwarzsee-Reith Golfplatz Kitzbühel-Schwarzsee-Reith
    Aktivitäten

    Golfplatz Kitzbühel-Schwarzsee-Reith

  • Das Bauernhausmusem Das Bauernhausmusem
    Kultur

    Das Bauernhausmusem

  • Styling Tipps von Ulli Ehrlich Styling Tipps von Ulli Ehrlich
    Fashiontalk

    Styling Tipps von Ulli Ehrlich

  • Im Takt der Stadtmusik Kitzbühel Im Takt der Stadtmusik Kitzbühel
    Shooting

    Im Takt der Stadtmusik Kitzbühel

Magazine #33

Discover our collection, photographed against stunning backdrops. You’ll get exclusive behind-the-scenes glimpses and selected tips about each shooting location.

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Innovation and individuality

ULLI Shooting in Prague

For the shoot of our Autumn | Winter 2026 collection, our journey took us to Prague. A city where history, architecture, and modern design blend in a unique way.

The new ULLI line

A strong sign of innovation and individuality. "It is a statement that there is a real person behind the brand."

INSIDE SPORTALM