Portugal
For the shoot of our Sportalm Spring/Summer 2025 collection, we traveled to Portugal – a contrast that inspires. Between the rugged expanse of the Algarve and the serene elegance of Comporta, a backdrop emerged that uniquely complements our alpine origins: pristine, clear, and full of character. What defines Kitzbühel – a connection to nature, authenticity, and a keen sense of aesthetics – is reflected here in a new, Mediterranean interpretation. Light, materials, and landscape merge to create an atmosphere that radiates tranquility while simultaneously generating new energy. This very balance also shapes our collections.
WO MAN ESSEN KANN
Sportalm's Secret Tips
Directly on the Algarve coast, in the exclusive Ocean Restaurant at Vila Vita Parc, the Tyrolean-born two-Michelin-star chef Hans Neuner interprets Portuguese cuisine in his very own way – regionally influenced yet cosmopolitan. His creations tell of travels, aromas, and a fine sense for extraordinary combinations. Since 2007, he has passionately shaped Portugal's fine-dining scene with innovation.
In Comporta itself lies a true insider tip: the Simone Bakery. Here, master baker Jean Jacob combines French baking tradition with Portuguese lightness. Artfully flaky croissants, crispy baguettes, and the best regional ingredients make this place a culinary highlight – relaxed, authentic, and full of flavor.
DISCOVER
What captivated us
Those who come to Comporta seeking peace will find it at the Sublime Comporta Country Retreat & Spa: nestled among pine forests and cork oaks, characterized by natural elegance, clear architecture, and a sense of unhurried luxury. This lifestyle extends into the village – for example, at the Concept Store "The Life Juice", where Isabel Costa combines Portuguese craftsmanship with modern design to create a curated selection of ceramics, jewelry, and unique finds.
Between dunes and the Atlantic, the landscape unfolds in all its vastness: The Dunas Golf Course in Terras da Comporta blends harmoniously into nature and impresses with seamless transitions between architecture and its surroundings. A place that combines movement, aesthetics, and the quiet energy of this region – and perfectly conveys this feeling of lightness and balance.
MAKING OF
A Look Behind the Scenes
