In the rhythm of the Kitzbühel town band

Sportalm Dirndl-Kollektion 2026, verwurzelt in Kitzbühel

ROOTED IN KITZBÜHEL

For the 100th anniversary of the Kitzbühel fair, the 2026 Tracht collection meets living tradition. A series of images was created in the historic Bauernmuseum in VKitzbühel, together with the Kitzbühel Stadtmusik and Sarah Posch, connecting fashion, music and homeland in a special way.

Tracht in the Spirit of Tradition

Modern silhouettes against a historic backdrop

The Bauernmuseum Kitzbühel was chosen as the setting for a special encounter to stage the new 2026 Tracht collection. Surrounded by historic architecture, traditional craftsmanship, and traces of rural culture, modern dirndls and characteristic traditional looks unfold their full expressive power.

The traditional backdrop emphasizes the collection's deep connection to its origins. Finely crafted details, high-quality materials, and contemporary silhouettes open up a new perspective on Tracht – tradition-conscious, self-confident, and firmly rooted in Kitzbühel.

Sportalm Tracht im Zeichen der Tradition, Kampagnenmotiv in Schwarz-Weiß

Sportalm Tracht im Bauernhausmuseum Kitzbühel: moderne Dirndl in historischer Kulisse

Sportalm Tracht im Zeichen der Tradition vor rustikaler Museumskulisse

TO THE RHYTHM OF THE KITZBÜHEL STADTMUSIK

A Soundscape of Kitzbühel Culture

Since the beginnings of the Kitzbühel annual fair, the Stadtmusik has been an integral part of this special event. Its musicians represent living traditions, musical passion, and a sense of community that has been passed down through generations.

Together with model Sarah Posch, expressive photos were taken at the Bauernmuseum, in which Tracht, music, and alpine culture merge into an evocative whole. A staging that not only shows tradition but makes it tangible.