A personal conversation with Sarah Posch about traditional costumes, home, and her favorite moments. We are taking you behind the scenes of our interview and providing insights into a special encounter.

A special evening in the Kitzbühel Alps: Together with Breuninger, we celebrated an atmospheric launch at the Seidlalm, centered on modern traditional fashion, music, and the Kitzbühel lifestyle. An evening where tradition and modern fashion came together in a truly special way.

Golf meets the Kitzbühel mountains: On the Kitzbühel-Schwarzsee-Reith golf course, sporting challenges, nature, and stylish looks come together. We’ll take you out onto the golf course to show how Sportalm combines functionality with feminine design.

A place where history comes alive: With its historic farmhouses, traditional crafts, and lovingly preserved details, the Hinterobernau Farmhouse Museum offers an authentic insight into the region's rural life. A true piece of Kitzbühel heritage that connects tradition and nature.

How can you create the perfect Oktoberfest look with a dirndl? Ulli shares her personal styling tips on cuts, accessories, and modern traditional outfits – for an appearance that is perfectly tailored to you.

For the staging of the new 2026 traditional costume collection, the Kitzbühel Farmhouse Museum became the setting for a unique encounter. Surrounded by historic architecture, traditional craftsmanship, and traces of rural culture, modern dirndls and distinctive traditional looks unfold their full expressive power.