ULLI Shooting in Prague


For the shoot of our Autumn | Winter 2026 collection, our journey took us to Prague – a city where history, architecture, and modern design merge in a unique way.

KCP Prague

Our Shooting Location


For our shoot in Prague, we found a very special location in the KCP. The extraordinary architecture, the spacious rooms, and the fascinating details make the KCP a place with a character all its own. Different perspectives and unique backdrops constantly offered new opportunities to showcase our looks.

In this way, the KCP became not just a location, but an important part of the visual language of our shoot: modern, expressive, and with a very special atmosphere.

About the new ULLI collection

The new ULLI collection sees timeless essentials meet modern fashion statements. The new special capsule ADD ON complements the signature ULLI look with versatile key pieces that can be combined across seasons. From clean jackets and trousers to casual sweats, shirts, and accessories – uncomplicated, high-quality, and always with a certain twist.

The color palettes range from elegant shades of black and ecru to modern accents such as orange and natural olive. This creates looks that shift between soft elegance and urban coolness, sparking excitement for the new season.

SEE & EXPLORE PRAGUE

What fascinated us


With its extraordinary interior design, Andaz Prague retells Czech myths and legends—from handcrafted furniture to artistic details found throughout the entire hotel. In the early morning, the Charles Bridge reveals its most beautiful side: the first light of day offers an unforgettable view of the Vltava River and Prague Castle. High above the rooftops of the Old Town, the Astronomical Clock captivates with its centuries-old mechanics and a unique panorama of the Golden City. Prague combines history with modern elegance—exactly this special atmosphere made the city the perfect backdrop for our Autumn | Winter 2026 collection.

MAKING OF

A Look Behind the Scenes