Against the impressive backdrop of the Kitzbühel Alps, we celebrated a very special evening together with Breuninger on July 23, 2026. Around 50 invited guests from fashion, media, content creation, and entertainment accepted the invitation and celebrated with us. It was particularly wonderful that our guests themselves became part of the evening and, in selected

The Tyrolean Fuchs Buam and DJ Alex Sanchez provided the perfect musical accompaniment. Regional specialties served as a flying dinner rounded off the evening and offered the perfect setting for personal conversations and relaxed exchange.

For us, the launch at Seidlalm was a very special moment: Together with Breuninger, we were able to show how versatile traditional costumes can be today and how traditional craftsmanship can be combined with modern fashion impulses.